Finding a Job and Social Media
Searching and applying for a job has changed over the years. With the advent of Social Media the concept of your work life and personal life is blending. Whether or not you are aware of that may be a different story.
The traditional resume is quickly becoming obsolete. Everyone has a great resume. The probability of you getting an interview based on your resume alone is small and becoming smaller.
The saying, “It is not what you know, it’s who you know” is still very relevant. Networking plays a key role in everything you do not just when you are searching for a job. This is one area where social media can make job hunting either very easy or very difficult. If you are well connected whether through Twitter, Facebook or Linkedin you may not even need to search for a job, the job could come to you. If that does not happen, it could and will most likely still be a deal maker or breaker.
An Example:
I am an employer looking to fill a position and your resume made it past the initial filtering process. My first step will be to do a Google search for your name, if I don’t receive any relevant results I may include the city where you live. I will then look for you on Twitter, Facebook and Linked in. Think about those results, how crucial do you think they are?
Let’s say you are applying for a project management position. My search brings me to one of your tweets about project estimation techniques. That is valuable content, now let’s say that project estimation technique tweet brings me to your blog and I see an article that you wrote about this. The likely hood of you now getting an interview has greatly increased.
Now let’s look at what happens if my search brings me to one of your tweets about that crazy Friday night you had a couple weeks ago. What if my search leads me to a tagged Facebook photo of you while you were in the middle of that Friday night? At that point the probability of you getting to the next step has greatly decreased.
What do you do about this? Let’s first look at what you don’t do.
Do not tweet anything you would not want your employer or parents to read from an unprotected twitter account. Those tweets are search-able and can be read by anyone. If you insist on tweeting about your Friday nights you should seriously consider using a protected twitter account. This is an option that Twitter provides where your tweets will no be search-able or viewable by anyone but your trusted followers (who you must approve!).
This is similar to twitter, be careful what you post. With Facebook you have another dimension because other people can tag photos of you or post onto your wall. Yes you can untag and remove posts but only if you know about them. The solution to this potential PR issue is Facebook lists. You can create a list and include any of your friends. The custom privacy settings will then allow you to selectively set permissions for who sees tagged photos of you, who sees wall posts or even who can see your phone number. The key is to make access minimal by default, then make different lists for different purposes. This will also allow you to target your communication. You have the option of posting to different lists.
TO DO
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Provide valuable content from your blog, Facebook account, twitter account and other sites!
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Comment on other valuable content with a meaningful response
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Monitor your name on the web to make sure you are being portrayed the way you want.
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Connect with people through social media that are interested in your field, make those connections which are so important.
See the video version of this on SsZ.tv .
Posted by Brian Lawrence.
















